On-Page SEO refers to optimizing elements on a webpage to improve search engine rankings and user experience. It includes factors like meta tags, headings, keyword placement, internal linking, and content optimization. Proper On-Page SEO ensures better visibility, faster page loading, and higher engagement.

Title tags and meta descriptions help search engines understand page content and influence click-through rates. A well-optimized title with relevant keywords improves rankings, while an engaging meta description encourages users to click on the page.

Keyword optimization ensures that relevant terms are naturally placed in titles, headers, URLs, and content. This helps search engines understand the topic and rank the page for relevant searches. However, keyword stuffing should be avoided to maintain readability.